Overview
This report allows you to understand publisher performance.
Full description of all visuals at the bottom of the page.
Controls
- Here you can filter the data by time frame (max 24 months) and Advertisers, Campaigns and Publishers.
Publisher performance
- This displays the number of active publishers for the timeframe selected, additionally, you can highlight publishers for the visual.
- The visual below gives a breakdown of publishers active in the given period:
- The left axis represents the validation rate.
- The bottom axis represents the number of leads.
- On the right-hand table, this gives you a full breakdown of the data.
Publisher - Lead Stats
- The table below gives a breakdown of performance across publishers. You can expand the table by publisher, advertiser and campaign.
Publisher Metrics
- The visual below allows you to view publisher performance across these variables:
- Adv. Billable leads
- Delivered Leads
- Invalid Leads
- Pub. Billable Leads
- Return Rate (%)
- Total Leads
- Valid Leads
- Validation rate (%)
Detailed Breakdown of all visuals
| Visual Title | Definition |
|---|---|
|
Publishers |
Description: Visual showing the number of publishers selected. Filtered by:
Restrictions:
|
|
Publishers - Validation Rate x No. of Leads |
Description: Scatterplot showing all chosen publishers (by filters) as datapoints with Validation Rate on the y-axis and No. of Leads Created on the x-axis. A publisher ‘dot’ can be selected to highlight a publisher, alternatively, they can be selected using the highlight publisher dropdown filter. Selecting a publisher filters the following visuals:
Filtered by:
Restrictions:
|
|
Selected publisher details |
Description: Table showing publisher performance metrics for the selected publisher. A publisher can be selected by clicking on a datapoint on the scatterplot or by using the 'Highlight Publisher' dropdown. This table gives a number of metrics:
Filtered by:
Restrictions:
|
|
Publisher - Lead Stats |
Description: Table showing publisher performance metrics for the filtered list of publishers. This table gives a number of metrics:
Filtered by:
Restrictions:
|
|
{Metric} By Month for {Publisher} |
Description: Column chart showing publisher performance metrics on a month-by-month basis. The chart shows only a single metric, however, this metric can be chosen from a list of different publisher performance metrics using the dropdown filter above the chart. A single publisher also needs to be chosen by clicking on a scatterplot datapoint or using the ‘Highlight Publisher’ filter. This allows a user to observe how the publisher's performance in the chosen metric has changed over time for the chosen publisher. Filtered by:
Restrictions:
|
|
{Metric2} By Month for {Publisher} |
Description: Column chart showing publisher performance metrics on a month-by-month basis. The chart shows only a single metric, however, this metric can be chosen from a list of different publisher performance metrics using the dropdown filter above the chart. A single publisher also needs to be chosen by clicking on a scatterplot datapoint or using the ‘Highlight Publisher’ filter. This allows a user to observe how the publisher's performance in the chosen metric has changed over time for the chosen publisher. Filtered by:
Restrictions:
|