Overview

This report lets you visualise publisher allocation data across all your campaigns.

 

Controls

• Here you can filter the data by Campaign Start Date, Advertiser, Campaign & Account Manager and Campaign.

Dashboard Overview

• Allocation Chart Metric
  • % Campaigns Archived Allocation
    • Will base calculations on whether the campaign allocation was achieved 
  • % of allocation deemed billable across campaigns
    • Will base calculations purely on billable leads delivered against allocation

• Allocation buffer- you can remove results from the visuals for example if the allocation 

• Allocation Type
  • Highest Allocation - Will base calculations on the highest the allocation was at any point in the campaign
  • Original Allocation - Will base calculations on the original allocation that was assigned regardless of any changes

• Campaigns
  • Select All - Will base calculations on all campaigns within the filters
  • Active campaigns only - Will base calculations on only active campaigns within the filters (the cap has not been met or the end date of the campaign has not passed)
  • Ended campaigns only - Will base calculations on only active campaigns within the filters (the cap has been met or the end date of the campaign has passed)

• Variability Scale 
  • This will allow for outliers In the data eg if a campaign was 100 leads and then was changed to 1000 and Variability Scale was set to 1 this would remove from the visuals.

 

Depending on the allocation type you choose will populate this graph.

 

Publisher Details

• The table below gives a breakdown of the publisher's performance.

 

Campaigns Breakdown

• The table below gives a breakdown of publisher and campaign performance.
  • Allocation Status
  • Allocation Status with buffer (defined when configuring)

 

Sign Details

• The table below gives a breakdown of publisher contract signing and any allocation changes.

Signed Allocation Changes

• The visual below is a representation of any allocation changes.