Overview
This report is here to give you a quick overview of your overall performance across your platform.
Full description of all visuals at the bottom of the page.
Controls
- Here you can filter the data by Timeframe (max 24 months) and Advertiser.
Dashboard
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This section displays top-level info on performance across your platform.
Campaign Risk
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This displays potential campaigns that are at risk of not delivering the campaign on time (When clicking on this visual this will redirect the user to the campaign overview section).
- Note: uncapped campaigns are not included in this visual.
Top 10 Advertisers and Publishers
- This shows the top 10 performing Advertisers and Publishers additionally it gives a breakdown of valid leads and their delivery status.
Total No. Of Leads Created And Lead Invalidation Rate By Day
- This shows a breakdown of the number of leads delivered daily along with the invalidation rates.
- Users can filter data by Day, Week, Month etc
- Users can filter this data by lead source (full breakdown at the bottom of the age)
- Users can filter this data by publisher
Lead Data by Day
- Table breakdown of leads across data selected.
Processing Data by Day
- Processing breakdown by.
- Processing Records (Total)
- Processed
- Reprocess
Detailed Breakdown of all visuals
| Visual Title | Definition |
|---|---|
| Campaigns By Status (Last 24 months) |
Description: Shows the number of campaigns for each status (Completed, In Progress, Upcoming). Status is defined by the campaign start and end dates:
|
| Total Leads By Status |
Description: Shows the number of leads created grouped by status (Valid, Invalid, Caution, Test, Processing). Leads that are currently undergoing processing and have not yet been assigned a lead status on the Convertr platform are given the ‘Processing’ status. Filtered by:
|
| Delivered Leads |
Description: Shows the total number of delivered leads over the selected timeframe and advertisers.Filtered by:
|
| Billable Leads |
Description: Shows the total number of advertiser billable leads over the selected timeframe and advertisers.Filtered by:
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| Deleted leads |
Description: Shows the total number of leads created over the selected timeframe and advertisers which have been deleted.Note: This shows leads which have been created with the chosen filters (like timeframe) that have then been deleted. Not leads that were deleted in the timeframeFiltered by:
|
| Processed Records |
Description: Shows the total number of processed record over the selected timeframe and advertisers. Includes both first processing and additional reprocessing.Filtered by:
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| % Of Leads Reprocessed |
Description: Shows the total number of processed record over the selected timeframe and advertisers. Includes both first processing and additional reprocessing.Filtered by:
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| Process Volume |
Description: Shows the total number of processed record over the selected timeframe and advertisers. Includes both first processing and additional reprocessing.Filtered by:
|
| Top 10 Advertisers By Valid Leads In Selected Time Period |
Description: Shows the total number of valid leads over the selected timeframe and advertisers for the top 10 advertisers ranked by the number of valid leads. Valid leads are split into delivered and not delivered groups.Filtered by:
|
| Top 10 Publishers By Valid Leads In Selected Time Period |
Description: Shows the total number of valid leads over the selected timeframe and advertisers for the top 10 publishers ranked by the number of valid leads. Valid leads are split into delivered and not delivered groups.Filtered by:
|
| In Progress Campaign Risk |
Description: Shows the number of In Progress campaigns (see definition above) grouped by their risk status for each status (High Risk, Medium Risk, Low Risk, Not Categorised). Status is calculated by (% of leads remaining/ % of days remaining) on a campaign. The result of this calculation gives a ‘risk score'. The boundaries for the groups can be modified by changing the risk score thresholds on the 'Campaign Overview’ page.
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| Total No. Of Leads Created And Lead Invalidation Rate By {Date Interval} |
Description: Shows the number of leads created and the invalidation rate over time based on lead creation day.Filtered by:
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| Lead Data By {Date Interval} |
Description: Shows a number of lead volume metrics broken down by the date interval chosen (days, weeks, months, quarters, or years). Metrics included:
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| Processing Data By {Date Interval} |
Description: Shows a number of processing metrics broken down by the date interval chosen (days, weeks, months, quarters, or years). Metrics included:
|