Overview
This report allows you to visualise data on a campaign, along with giving an understanding of domain, company and asset engagement.
Full description of all visuals at the bottom of the page.
Controls
- Here you can filter the data by Advertiser, Publisher, Paused Status and Campaigns.
Campaign Overview
- Here is a visual breakdown of the leads on the campaign.
Pacing
- The visual helps portray lead delivery pacing, you can configure this in the weekly pacing input, which will then update the visual (example is set to 70).
- Green - at threshold
- Yellow - above threshold
- Red - below threshold
Financial Overview
- This gives a financial breakdown of the campaign (Full description of all visuals at the bottom of the page).
Data Visualisation
- Here you can get a visual representation of the lead data from the campaign (PII data for these fields have been removed- firstName, lastName, email, telephone).
Asset Breakdown
- Here you can see the asset names from the campaign.
- Note: this will only be populated if you collect the fields
- asset_downloaded__c
- asset_name
- Asset
- asset_downloaded
- asset
- assetname
- whitepaperName
- Note: this will only be populated if you collect the fields
Email Domain And Companies Touched
- Here gives you a breakdown of domains and companies that have submitted leads with your campaign.
Detailed Breakdown of all visuals
| Visual Title | Definition |
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Campaigns Status summary
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Description: Overview of the selected campaign's status, % of days duration remaining, and the % of leads allocation still required. Filtered by:
Restrictions:
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Account & Campaign managers |
Description: Lists the assigned account and campaign manager. Filtered by:
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Lead Requirement Fulfilled |
Description: Gauge chart showing the lead requirement of the campaign and the volume/proportion of the requirement that has been met with billable leads. If the campaign is uncapped and has no lead requirement then the chart will instead just show the number of billable leads and the proportion will show as N/A. Filtered by:
Restrictions:
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Total Leads By Status |
Description: Donut chart showing the number of leads created for the campaign split by lead status (Valid, Invalid, Caution, Test, Processing). Leads that are currently undergoing processing and have not yet been assigned a lead status on the Convertr platform are given the ‘Processing’ status. Statuses can be clicked on to select the m and filter the lead demographic, asset and companies visuals to only the selected lead statues e.g. only show valid leads. Filtered by:
Restrictions:
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Weekly Pacing |
Description: Column chart showing the number of valid leads created for the campaign by week. A weekly pacing threshold can be set in the ‘Weekly Pacing’ parameter above this chart. Weeks are coloured based on now many valid leads were created that weeks compared to the set pacing threshold:
Filtered by:
Restrictions:
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Currency |
Description: To normalise payout numbers across multiple campaigns, the base currency of the Convertr client is used. All payout and CPL numbers use the base currency. This visual shows the symbol of the base currency. Filtered by:
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Margin |
Description: Margin is calculated as the difference between the total advertiser payout and the total publisher payout for the selected campaign. Filtered by:
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Advertiser Payout |
Description: This is the total advertiser payout for the selected campaign in the Convertr client’s base currency Filtered by:
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Advertiser Billable Leads |
Description: This is the total number of advertiser billable leads for the selected campaign. Filtered by:
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Avg. Advertiser CPL |
Description: This is the average advertiser cost per lead (CPL) for all valid leads for the selected campaign. Filtered by:
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Publisher Payout |
Description: This is the total publisher payout for the selected campaign in the Convertr client’s base currency Filtered by:
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Publisher Billable Leads |
Description: This is the total number of publisher billable leads for the selected campaign. Filtered by:
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Avg. Publisher CPL |
Description: This is the average advertiser cost per lead (CPL) for all valid leads for the selected campaign. Filtered by:
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Field 1 - No. Of Answers |
Description: The total number of answer/responses for the chosen field 1. Note: This still counts answers of ‘Empty’ or ‘Missing’ as answers if they are the literal answer given. Only if no answers exists is it then not counted. Filtered by:
Restrictions:
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Field 1 - top 10 |
Description: Chart showing the top 10 answers to the selected field 1 e.g. if country is selected, this shows the top 10 countries with the number of leads associated with this answer for the selected campaign. This is affected by the lead status chosen in the ‘Total Leads By Status’ visual, for example you may only want to see which countries were the top 10 for valid leads only. Additionally the billable leads filter can be used to filter by. Filtered by:
Restrictions:
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Field 2 - No. Of Answers |
Description: The total number of answer/responses for the chosen field 2. Note: This still counts answers of ‘Empty’ or ‘Missing’ as answers if they are the literal answer given. Only if no answers exists is it then not counted. Filtered by:
Restrictions:
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Field 2 - top 10 |
Description: Chart showing the top 10 answers to the selected field 2 e.g. if country is selected, this shows the top 10 countries with the number of leads associated with this answer for the selected campaign. This is affected by the lead status chosen in the ‘Total Leads By Status’ visual, for example you may only want to see which countries were the top 10 for valid leads only. Additionally the billable leads filter can be used to filter by. Filtered by:
Restrictions:
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Field 3 - No. Of Answers |
Description: The total number of answer/responses for the chosen field 3. Note: This still counts answers of ‘Empty’ or ‘Missing’ as answers if they are the literal answer given. Only if no answers exists is it then not counted. Filtered by:
Restrictions:
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Field 3 - top 10 |
Description: Chart showing the top 10 answers to the selected field 3 e.g. if country is selected, this shows the top 10 countries with the number of leads associated with this answer for the selected campaign. This is affected by the lead status chosen in the ‘Total Leads By Status’ visual, for example you may only want to see which countries were the top 10 for valid leads only. Additionally the billable leads filter can be used to filter by. Filtered by:
Restrictions:
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Assets |
Description: Chart showing the assets used in the selected campaign and the number of leads linked to the asset. This is affected by the lead status chosen in the ‘Total Leads By Status’ visual. Additionally, the billable leads filter can be used to filter by. Filtered by:
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Email Domain And Companies Touched |
Description: Table showing the email domain, company name and how many leads they had. Company name is found using the fields: The most commonly used company name found for the email domain is used. Filtered by:
Restrictions:
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