Overview
This article provides a walk through of Convertr’s connected app solution for Google Ads.
This new ad format is an in-app experience where users can submit their contact details within the app rather than opening a new browser in their mobile device. Research across other channels shows that users are more likely to convert within an app versus being sent to the advertiser’s website, leading to an increase in conversion rates through native forms. Currently, the Google Connected App Solution works with Search, Video, Discovery and Display campaigns. Some benefits include:
- Helping agencies meet global compliance requirements
- Processing leads in real time, eliminating manual daily lead downloads
- Standardising data to your requirements and automating the routine processes to the correct platform or program for follow-up.
- Tracking campaign performance and ROI from the capture through to the offline cell
Prerequisites
- A campaign must be set up in Convertr
- The campaign must have a publisher and a form attached
- Permission to see and click into leads within Google Ads
- Contact your Google account manager to be white listed if you do not have proper permissions
Creating a Google Connected App Solution within Convertr
1. Navigate to Connected Apps in the left sidebar and select Google Ads from the dropdown.
NB: You will need to have a campaign created in Convertr, with a form associated and a publisher assigned.
2. Click Add in the top left corner to open the modal. Enter a label for the connection, then select your campaign, form link and publisher from the dropdown lists. Click Save.
3. Copy the Webhook URL as well as the Webhook Key once the connection has been created. This will be needed when you are completing the form within Google Ads.
Creating a Form within Google Ads
1. Log into Google Ads to set up the form. Navigate to Campaigns, click the + symbol and select New Campaign.
2. Select Leads as the success goal. If this option is not available, contact your Google Manager to be have this whitelisted.
Select Video as the Campaign Type, then click Continue.
3. Click Form under the Lead Form heading to build out the form within Google Ads.
4. Follow the four steps to generate a form within Google Ads:
Intro
Fill out the Business Name and Call-to-Action in the Intro tab, then click Continue.
Main Form
1. Enter a Headline and Description on the Main Form tab.
2. Tick the relevant boxes in the Contact Information and Work Information sections. Some details will be prepopulated for ease of submission.
3. Make sure the Privacy Policy is populated to ensure the form indicates how the leads will be processed on behalf of the advertiser. Click Continue.
Post-Submit
Enter the Post Submit headline and description for the form, then click Continue.
Form Preferences
1. Tick the checkbox under Lead Delivery by Webhook and paste the webhook URL and webhook key from the Convertr connection set up earlier.
2. Send a test lead to ensure the form is set up correctly, and that all data is received.
Test Leads
The test lead will be ready for review in the Convertr platform within the Leads tab. You can view the test lead by clicking View beside the lead.
Review the lead data to ensure that all the fields selected in your Google Ads setup are visible.