Overview
The Email Verification job is an in-campaign validation job that will verify if an email address is live.
The job uses a third-party API to do this verification in real time and will return the following statuses depending on the result:
- Valid - The email address is a valid account
- Invalid - The email address is invalid
- Unknown - The email address looks good but the associated domain is not responding. This could be a temporary status returned by a domain that is having problems, or a permanent issue for a dead or dying domain.
- Accept All - Indicates that this domain always says their email addresses are valid, even if they aren't. It will appear as if all of the emails are valid at the domain, but the recipient actually has a firewall or another spam tool that may remove the email message or send a bounce message at a later time
Setup
Configuration
1. To add a new Email Verification Job to your campaign, navigate to the 'Processr' page and click 'Add'. Select Email Verification job from the dropdown or start typing to find the job
2. Configure your settings for Unknown and Accept-All responses
Within the configuration, any emails that return the status of 'unknown' will fail the Email Verification Job, while responses of 'accept all' will become valid. Please see the descriptions of these statuses below:
- Unknown - This is usually a temporary status for domains having intermittent issues, or a permanent issue for dead domains. As we are unable to conclusively determine the result, the email address is marked as unknown.
- Accept All - These are domains that respond to every verification request in the affirmative, and therefore cannot be fully verified.
3. Navigate to the Mappings tab. The platform should have auto-populated the field which this job is looking for. If this is incorrect, please select your email field from the Form Input dropdown:
Reporting on the Email Verification Check
The data returned from the Email Verification is available within the Lead Exports and the Report Builder (only available within the Lead Type Report). When pulling your reports please ensure the relevant fields are added to export the data.
The screenshot below shows all the fields available within the Leads Export Report:
This screenshot shows the available fields to report on from the Report Builder:
Additional Considerations
In addition to the process above, below are some additional items to note with this rule.
Lead View: When looking at the lead view within your lead, it will detail the response from the verification on that particular lead:
Job Details: Within the lead view for each lead, the Job Details Tab will detail the Category, Job Name, Status, and any Message that may have been added to the lead.
Processr Logs: Also within the lead view, the Processr Logs will detail the Time of processing, Job Name and a Message detailing the process the lead completed.
Provider Logs: The Provider Logs within the lead view will show the backend API details of the verification applied to the lead:
Industry Best Practice
For industry best practices and recommendations, please see the articles below from Validity: