Thursday 09 July
New Feature
LeadScale (LolaGrove) Dynamic Suppression Integration
Universal Enrichment can now check leads against a LeadScale (formerly LolaGrove) dynamic suppression list. Suppressed contacts are flagged before delivery, so unwanted leads never reach your campaigns.
The check runs as a Universal Enrichment Processr job that retrieves a lead's email suppression status from LeadScale and stores it as a separate lead field. From there, you can use that field to validate the lead (for example, with a Simple Conditional Validation Processr job) or to route it.
To support this, Universal Enrichment now handles dynamic Response Mapping — it can read values from responses where the keys aren't known in advance. That unlocks a whole class of external services we couldn't map before, not just LeadScale. See Using Lead Values in Response Mapping for details.