Whitepaper Listing
Within your campaign, navigate to Creatives and then click Whitepapers to see your whitepaper listing.
Whitepaper Assets
The Whitepaper Assets panel will show all the whitepapers uploaded to this campaign. There are various settings to allow editing and setup of your whitepapers.
- Upload
- Allows the upload of a new whitepaper to the campaign
- Select
- Bulk edit the status (enabled/disabled) of whitepapers and also link landing pages
- Enable/Disable
- Enable or disable whitepapers for your campaign
- Bulk Edit
- Edit whitepaper settings and configurations in bulk
- Delete
- Remove a whitepaper from your campaign
Uploading a Whitepaper
Click the Upload button to create a new whitepaper within your campaign. This modal shows various settings for your new whitepaper.
- Headline
- The title of your whitepaper
- Synopsis
- A brief description of the whitepaper - this is only visible on whitepaper library websites
- Descriptions
- Content that will appear in the whitepaper's body
- Use Advertiser Logo
- Choose to override the whitepaper logo with the logo uploaded for the campaign advertiser
- Whitepaper Thumbnail
- A preview of the whitepaper download, normally a screenshot of the front page
- Whitepaper Download
- Upload your downloadable asset which becomes available upon whitepaper form completion
- Publish Date
- The date for the whitepaper to go live
- Position
- Position of the whitepaper within the content block
- Content Block
- Used to promote featured whitepapers
- Categories
- Group your whitepapers into categories
- Landing Page
- The landing page which will host your whitepaper
Lead Data
You can see all whitepaper information on the Lead Data > Profile screen: