This article will take you through the different types of assets and tracking links that can be added to a campaign.
Creating Display Assets
- Display assets are most commonly JPEG, PNG or GIF. The platform can recognise any of these file types.
- The most common sizes are 300x250px, 120x600px and 728x90px.
Uploading Display Assets
Under the Creatives tab within a campaign, navigate to the Assets page to upload your display creatives. Click Add Creative Asset to bring up the modal to upload.
The modal can accept various methods of upload:
- Drag and drop a single display asset onto the drop zone
- Drag and drop multiple display assets onto the drop zone.
Email creatives should be created with HTML and must follow best email practices. They must also be thoroughly tested to make sure they function on various web clients, desktop clients and across multiple devices such as mobiles and tablets.
Your folder and file structure must follow a number of rules before you are able to upload it to you campaign within the platform.
- The main HTML file must be alphanumeric characters (can contain dashes and underscores). It is best to name the file something sensible as this name will appear once uploaded to the platform.
When creating emails for the Convertr platform, all the outgoing links that would normally link to landing pages must be replaced with a link placeholder. Examples are shown below for emails that have a single outgoing link, and emails that have multiple outgoing links.
Single Link Asset
For an email creative that has only 1 outgoing link, the outgoing href URL should be replaced with ##link1## (in all instances). Then, once the email is uploaded to the platform, the outgoing links can be setup through the 'tracking links' tab (learn more about tracking links).
Multi Link Asset
For an email with multiple links, the same link placeholder tag should be used, but the number at the end should increment depending on which URL you would like 'href' to navigate to. Again, the actual links will be setup from within the platform through the 'tracking links' tab.
Uploading Email Assets
Once your email is ready to be uploaded, it must be compressed/zipped. Unlike landing page compression, it does not need to have a containing folder. Only the main file and image folder need to be zipped, as seen above.
When you are ready to upload, click the Add Creative Asset button on the Assets tab. Then drag and drop your zip file onto the drop zone. You will then see confirmation that your file has been accepted, and the modal can be closed.
You can see a list of your uploaded assets in the Assets table. Clicking on any of the Creative Description links will take you to a new page where the asset can be previewed and asset details such as from emails, from names and subject links can be set up.
We recommend using our Tracking Links feature to improve visibility on performance across data providers. You can learn more about this feature here.