Convertr Help Centre Help Center home page
Submit a request
Sign in
  1. Convertr Help Centre
  2. Resources
  3. FAQs

Key Convertr Terminology Follow

Introduction

This document takes you through some key Convertr Terminology, this list is dynamic so may be updated regularly.

 

Convertr Term Description
2nd Check Flag Comment This is an additional comment added as to why the lead was flagged as Valid, Invalid or Test
2nd Check Flag Reason The is the reason given as to why the lead was flagged as Valid, Invalid or Test
2nd Check Status This is the status of the lead after is has had a 2nd check status applied to it
Account Manager This is account manager
Account Owner The name of the individual who is managing the campaign
Active Campaign is live
Additional Reference field An additional field that can contain text in a campaign
Address Line 1 This is a system default field for address line 1
Address Line 2 This is a system default field for address line 2
Address Line 3 This is a system default field for address line 3
Address Line 4 This is a system default field for address line 4
Advertiser This is ‘who’ the campaigns are being run for. 
Advertiser Billable This determines if the lead is advertiser billable
Advertiser id This is the advertiser id
Advertiser Name This is the advertiser id
Advertiser Payout Ths is the advertiser payout value, this is calculated by the Total Contract Value for the campaign divided by the campaign Lead Volume
Agency An agency allows us to divide up permission levels, so only set Agencies can see certain Advertisers
Band id This is the id of the Publisher Band
Band Name This is the name of the publisher's band
Billable Leads This is the total number of billable leads
Campaign Category id This is the category id
Campaign Category Name This is the category name
Campaign Country id This is the country id
Campaign Country Name This is the campaign country
Campaign Currency id This is the currency id
Campaign Currency Name This is the currency name
Campaign End Ts This is the campaign end date
Campaign id This is the campaign id
Campaign Manager This is the campaign manager
Campaign Name This is the name of the campaign
Campaign Overdelivery This is the total number of leads that are over campaign allocation
Campaign Start Ts This is the campaign start date
Campaign Status This is the current status of the campaign
Campaign Subcategory id This is the subcategory id
Campaign Subcategory Name This is the subcategory name
Campaign Whitepaper Ref This is the Campaign Whitepaper id
Caution A lead status that identifies that something on the lead matches a set rule, human confirmation required
Channel This is channel which the lead is associated with (determined by the tracking link) user can add own channels
Click id This is the click id from the Convertr tracking link
Contact Attempt Number The is the number of attempts logged to the lead for Call Centre enabled campaigns (this can be edited to increase the attempt count to more than 5)
Contact Notes The is the number of notes added the lead for Call Centre enabled campaigns
Contact Status This is the Contract Status given to the lead for Call Centre enabled campaigns
Contact Status Confirmed The total number of leads that has a contact status of Confirmed
Contact Status Rejected The total number of leads that has a contact status of Rejected
Contact Status Unconfirmed The total number of leads that has a contact status of Unconfirmed
Contact Types This represents how the lead would like to be contacted
Convertr Campaign id This is the campaign id
Convertr Campaign Name This is the name of the campaign
Created Date This is the created date of when the lead was created in the platform
Created Month This is the created month of when the lead was created in the platform
Created Ts This is the system timestamp of when the lead was created in the platform
Created Year This is the created year of when the lead was created
Current Status This is the overall status of the lead
Default Publisher Rate/Payout A set payout for a Publisher on a campaign. This will be automatically assigned to the publisher if a publisher-specific payout is not added
Delivered This is if the lead has a delivered status or not
Delivered Leads This is the total number of delivered leads
Double Opt In This represents if the lead was double opted in or not
Duplicate The term we use for copying campaigns, rules etc
Email This is a system default field for email
Email Domain This is the Email Domain of the lead submitted to the platform
Ended The campaign end date or campaign volume has been reached 
Enterprise Level Anything done at this level will affect all campaigns across the whole platform
Fingerprint This is a unique identifier
First Delivered Date This is the timestamp of when the lead was first marked as delivered
First Name This is a system default field for First Name
Form id This is the id of the form
Form Name This is the name of the form
id This is the Convertr Lead id
Import Created By id This is the user id from the person importing the lead file
Import Created By Username This is the username from the person importing the lead file
Import File id This is the import file id of the lead file updated
Import Filename This is the import filename of the lead file updated
Import Form/Import from CSV An easy way of importing form fields to the platform
In Setup Campaign is being created
Inactive Campaign setup is not completed
Integration This states if the lead was integrated or not
Invalid The lead has failed one or multiple rules that makes it invalid
Invalid + Delivered The lead has been subsequently marked as invalid but has previously been delivered to endpoint
Job Delivery Time This is a breakdown of the Integration Processr job, Integration Processr job label, and executed timestamp (this can display multiple)
Last Name This is a system default field for Last Name
Lead Delivery Date This is a combination of the Processr job id and date of when the lead was sent for to the processr for delivery, this will log every time the lead is delivered.
Lead Hash This is a unique hash for each lead
Leads Remaining This is the number of leads remaining on the campaign Total Lead Volume - Total Billable leads
Leads Required/Volume Required The number of leads required on a campaign
Link Destination This is the destination URL of the link
Link id This is the link id of the Convertr tracking link
Link Name This is the link name
Not Applicable Item not applicable to lead
Opt in This represent if the lead was opted in or not
Original Status This is the status in which the lead was originally in
Other Reason Comment This is metadata added to the lead used for reporting only
Other Reason Type This is metadata added to the lead used for reporting only
Over Allocation This will state if a lead is in overallocation
Percentage Allocated The is the % of the total leads remaining.
Postcode This is a system default field for postcode
Processr Status The will show the processer status of the lead
Publisher The individual/lead source who is delivering to a campaign. This can be a content syndication partner or a source such as LinkedIn
Publisher Band / Caps on Bands The feature that is used to track lead delivery based on a lead value within a Publisher allocation
Publisher Billable This determines if the lead is publisher billable
Publisher Billable Total This is the total number of leads that are billable for the publisher
Publisher Contract id This is the id of the publisher contract issued
Publisher Contract Leads Required This is the number of leads allocated for a publisher on a campaign level
Publisher Contract Payout This is the publisher contract payout assigned
Publisher Current Leads Remaining This is the current number of leads remaining for the publisher
Publisher CurrentCPL This is the current CPL for the publisher
Publisher Earnings This is the total publisher earnings (revenue)
Publisher id This is the publisher's id
Publisher Leads Required This is the total number of publisher leads required
Publisher Overdelivery This is the total number of leads that have been held for publisher over delivery
Publisher Payout This is the publisher payout value
Purchase Order This allows users to add an additional reference to the campaign
Qa Flags This will display all processr jobs that the lead failed on
Reference Number This allows users to add a purchase order to the campaign
Remaining/Fulfilled The number of leads left to deliver on a campaign before it hits its cap/volume required
Replacement Lead This is the total number of replacement leads
Returned Leads This is the total number of returned leads
Revenue Remaining This is the total revenue reaming
Roi This will display the sales value against the lead
Simple Conditional Validation Similar to Validation Lists, this rule allows you to add lists to a campaign but are much shorter in length
Sub id This is the sub id that can be passed in the Convertr tracking links
Telephone This is a system default field for telephone
Terms This represents if the lead has agreed to the terms
Title This is a system default field for title
Total Caution Leads This is the total number of caution leads
Total Invalid Leads This is the total number of invalid leads
Total Valid Leads This is the total number of valid leads
Valid The lead has passed all the validation checks
Valid + Delivered The lead matches requirements and has passed to endpoint
Validation List  The rule that is used to add ‘lists’ to each campaign
Value Transformations  An automation feature that allows you to transform and manipulate data within campaigns
Whitepaper Categories This is the category that the whitepaper is assigned to
Whitepaper id This is the System level Whitepaper id
Whitepaper Locale This the locale of the whitepaper
Whitepaper Name This is the name of the Whitepaper
Whitepaper Subcategories This the subcategory that the whitepaper is assigned to
Whitepaper Tags This list of tags assigned to the whitepaper

Articles in this section

  • How Can I Position or Resize Text and Images on the Landing Page?
  • How Do I Delete A Campaign?
  • How Do I Extend The Campaign?
  • How Do I Increase the Publisher Caps?
  • How Do I Reprocess Leads?
  • How Do I Reset My Password?
  • How to Increase Lead Allocation on a Campaign
  • How to Save Files in UTF-8 Format
  • Key Convertr Terminology
  • Onboarding and Implementation at Convertr
See more

Related articles

  • Date Format Check Job
  • Data Dictionary
  • The Publisher Tab - Overview
  • Assigning a Publisher to a Campaign - Fixed Costs and CPL
  • How to Duplicate a Campaign
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request
Return to top

Related articles

  • Date Format Check Job
  • Data Dictionary
  • The Publisher Tab - Overview
  • Assigning a Publisher to a Campaign - Fixed Costs and CPL
  • How to Duplicate a Campaign
Convertr