Introduction
This document takes you through some key Convertr Terminology, this list is dynamic so may be updated regularly.
| Convertr Term | Description |
| 2nd Check Flag Comment | This is an additional comment added as to why the lead was flagged as Valid, Invalid or Test |
| 2nd Check Flag Reason | The is the reason given as to why the lead was flagged as Valid, Invalid or Test |
| 2nd Check Status | This is the status of the lead after is has had a 2nd check status applied to it |
| Account Manager | This is account manager |
| Account Owner | The name of the individual who is managing the campaign |
| Active | Campaign is live |
| Additional Reference field | An additional field that can contain text in a campaign |
| Address Line 1 | This is a system default field for address line 1 |
| Address Line 2 | This is a system default field for address line 2 |
| Address Line 3 | This is a system default field for address line 3 |
| Address Line 4 | This is a system default field for address line 4 |
| Advertiser | This is ‘who’ the campaigns are being run for. |
| Advertiser Billable | This determines if the lead is advertiser billable |
| Advertiser id | This is the advertiser id |
| Advertiser Name | This is the advertiser id |
| Advertiser Payout | Ths is the advertiser payout value, this is calculated by the Total Contract Value for the campaign divided by the campaign Lead Volume |
| Agency | An agency allows us to divide up permission levels, so only set Agencies can see certain Advertisers |
| Band id | This is the id of the Publisher Band |
| Band Name | This is the name of the publisher's band |
| Billable Leads | This is the total number of billable leads |
| Campaign Category id | This is the category id |
| Campaign Category Name | This is the category name |
| Campaign Country id | This is the country id |
| Campaign Country Name | This is the campaign country |
| Campaign Currency id | This is the currency id |
| Campaign Currency Name | This is the currency name |
| Campaign End Ts | This is the campaign end date |
| Campaign id | This is the campaign id |
| Campaign Manager | This is the campaign manager |
| Campaign Name | This is the name of the campaign |
| Campaign Overdelivery | This is the total number of leads that are over campaign allocation |
| Campaign Start Ts | This is the campaign start date |
| Campaign Status | This is the current status of the campaign |
| Campaign Subcategory id | This is the subcategory id |
| Campaign Subcategory Name | This is the subcategory name |
| Campaign Whitepaper Ref | This is the Campaign Whitepaper id |
| Caution | A lead status that identifies that something on the lead matches a set rule, human confirmation required |
| Channel | This is channel which the lead is associated with (determined by the tracking link) user can add own channels |
| Click id | This is the click id from the Convertr tracking link |
| Contact Attempt Number | The is the number of attempts logged to the lead for Call Centre enabled campaigns (this can be edited to increase the attempt count to more than 5) |
| Contact Notes | The is the number of notes added the lead for Call Centre enabled campaigns |
| Contact Status | This is the Contract Status given to the lead for Call Centre enabled campaigns |
| Contact Status Confirmed | The total number of leads that has a contact status of Confirmed |
| Contact Status Rejected | The total number of leads that has a contact status of Rejected |
| Contact Status Unconfirmed | The total number of leads that has a contact status of Unconfirmed |
| Contact Types | This represents how the lead would like to be contacted |
| Convertr Campaign id | This is the campaign id |
| Convertr Campaign Name | This is the name of the campaign |
| Created Date | This is the created date of when the lead was created in the platform |
| Created Month | This is the created month of when the lead was created in the platform |
| Created Ts | This is the system timestamp of when the lead was created in the platform |
| Created Year | This is the created year of when the lead was created |
| Current Status | This is the overall status of the lead |
| Default Publisher Rate/Payout | A set payout for a Publisher on a campaign. This will be automatically assigned to the publisher if a publisher-specific payout is not added |
| Delivered | This is if the lead has a delivered status or not |
| Delivered Leads | This is the total number of delivered leads |
| Double Opt In | This represents if the lead was double opted in or not |
| Duplicate | The term we use for copying campaigns, rules etc |
| This is a system default field for email | |
| Email Domain | This is the Email Domain of the lead submitted to the platform |
| Ended | The campaign end date or campaign volume has been reached |
| Enterprise Level | Anything done at this level will affect all campaigns across the whole platform |
| Fingerprint | This is a unique identifier |
| First Delivered Date | This is the timestamp of when the lead was first marked as delivered |
| First Name | This is a system default field for First Name |
| Form id | This is the id of the form |
| Form Name | This is the name of the form |
| id | This is the Convertr Lead id |
| Import Created By id | This is the user id from the person importing the lead file |
| Import Created By Username | This is the username from the person importing the lead file |
| Import File id | This is the import file id of the lead file updated |
| Import Filename | This is the import filename of the lead file updated |
| Import Form/Import from CSV | An easy way of importing form fields to the platform |
| In Setup | Campaign is being created |
| Inactive | Campaign setup is not completed |
| Integration | This states if the lead was integrated or not |
| Invalid | The lead has failed one or multiple rules that makes it invalid |
| Invalid + Delivered | The lead has been subsequently marked as invalid but has previously been delivered to endpoint |
| Job Delivery Time | This is a breakdown of the Integration Processr job, Integration Processr job label, and executed timestamp (this can display multiple) |
| Last Name | This is a system default field for Last Name |
| Lead Delivery Date | This is a combination of the Processr job id and date of when the lead was sent for to the processr for delivery, this will log every time the lead is delivered. |
| Lead Hash | This is a unique hash for each lead |
| Leads Remaining | This is the number of leads remaining on the campaign Total Lead Volume - Total Billable leads |
| Leads Required/Volume Required | The number of leads required on a campaign |
| Link Destination | This is the destination URL of the link |
| Link id | This is the link id of the Convertr tracking link |
| Link Name | This is the link name |
| Not Applicable | Item not applicable to lead |
| Opt in | This represent if the lead was opted in or not |
| Original Status | This is the status in which the lead was originally in |
| Other Reason Comment | This is metadata added to the lead used for reporting only |
| Other Reason Type | This is metadata added to the lead used for reporting only |
| Over Allocation | This will state if a lead is in overallocation |
| Percentage Allocated | The is the % of the total leads remaining. |
| Postcode | This is a system default field for postcode |
| Processr Status | The will show the processer status of the lead |
| Publisher | The individual/lead source who is delivering to a campaign. This can be a content syndication partner or a source such as LinkedIn |
| Publisher Band / Caps on Bands | The feature that is used to track lead delivery based on a lead value within a Publisher allocation |
| Publisher Billable | This determines if the lead is publisher billable |
| Publisher Billable Total | This is the total number of leads that are billable for the publisher |
| Publisher Contract id | This is the id of the publisher contract issued |
| Publisher Contract Leads Required | This is the number of leads allocated for a publisher on a campaign level |
| Publisher Contract Payout | This is the publisher contract payout assigned |
| Publisher Current Leads Remaining | This is the current number of leads remaining for the publisher |
| Publisher CurrentCPL | This is the current CPL for the publisher |
| Publisher Earnings | This is the total publisher earnings (revenue) |
| Publisher id | This is the publisher's id |
| Publisher Leads Required | This is the total number of publisher leads required |
| Publisher Overdelivery | This is the total number of leads that have been held for publisher over delivery |
| Publisher Payout | This is the publisher payout value |
| Purchase Order | This allows users to add an additional reference to the campaign |
| Qa Flags | This will display all processr jobs that the lead failed on |
| Reference Number | This allows users to add a purchase order to the campaign |
| Remaining/Fulfilled | The number of leads left to deliver on a campaign before it hits its cap/volume required |
| Replacement Lead | This is the total number of replacement leads |
| Returned Leads | This is the total number of returned leads |
| Revenue Remaining | This is the total revenue reaming |
| Roi | This will display the sales value against the lead |
| Simple Conditional Validation | Similar to Validation Lists, this rule allows you to add lists to a campaign but are much shorter in length |
| Sub id | This is the sub id that can be passed in the Convertr tracking links |
| Telephone | This is a system default field for telephone |
| Terms | This represents if the lead has agreed to the terms |
| Title | This is a system default field for title |
| Total Caution Leads | This is the total number of caution leads |
| Total Invalid Leads | This is the total number of invalid leads |
| Total Valid Leads | This is the total number of valid leads |
| Valid | The lead has passed all the validation checks |
| Valid + Delivered | The lead matches requirements and has passed to endpoint |
| Validation List | The rule that is used to add ‘lists’ to each campaign |
| Value Transformations | An automation feature that allows you to transform and manipulate data within campaigns |
| Whitepaper Categories | This is the category that the whitepaper is assigned to |
| Whitepaper id | This is the System level Whitepaper id |
| Whitepaper Locale | This the locale of the whitepaper |
| Whitepaper Name | This is the name of the Whitepaper |
| Whitepaper Subcategories | This the subcategory that the whitepaper is assigned to |
| Whitepaper Tags | This list of tags assigned to the whitepaper |