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HTTP Integration Example: Salesforce Web-to-Lead Follow

Introduction

You can use the HTTP Integration to integrate to a variety of API Endpoints. An example of where you can do is with the Salesforce Web-to-Lead endpoint.

If you are unable to integrate directly into a Salesforce instance using the direct Integrate to Salesforce job, then you may be able to do this using HTTP Integration.

While the integration mentioned above is the best way to submit leads into Salesforce securely and provides more transparency on a lead's status when being submitted, you may need to use the HTTP integration for the following reasons:

  • Your client is unable to provide you access to the Salesforce instance required for direct integration
  • Your client has provided you with a web-to-lead endpoint to submit to, which cannot be achieved with the direct integrations

In general, you will be able to tell which integration you need by the data you've been provided:

  • Username, Password, Security Token, Client ID, Client Secret: Direct
  • Organisation ID: HTTP Integration

Below we will go through how to set up the HTTP Integration.

 

Prerequisites

  • HTML Field Names
  • Organisation ID (oid)

 

Setup Process

1. Within your HTTP Integration configuration, you need to input your API URL at the very top. 

For Salesforce, the API URL is always the same:

https://webto.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8

Screenshot 2024-12-03 at 8.03.11 am.png

Also ensure that your method is set to 'post'.

2. The next area you need to populate is the mapping section. The first field you should map is the Organisation ID.

On a Web-to-Lead endpoint, their field name is oid. You will need to add this to the mapping as below:

Screenshot 2024-06-28 at 6.32.46 AM.png

You can then add your usual field mappings directly underneath these two using the HTML field names.

After completion, your integration should resemble the below:

Screenshot 2024-12-03 at 8.06.48 am.png

This will complete your HTTP Integration to a Salesforce instance! Please ensure to test and confirm with your client before beginning delivery through this integration.

For more information on how you can use the HTTP Integration, see here.

Articles in this section

  • HTTP Integration Examples: Hubspot Forms
  • HTTP Integration Example - Pardot Form Handlers
  • Scheduled Delivery
  • Integration Requirements
  • Multiple Campaign Integration
  • List of Convertr Supported Integrations and Their Versions
  • Additional Integration Fields
  • HTTP Integration Example: Salesforce Web-to-Lead
  • The Credentials Manager
  • HTTP Integration Example: Eloqua Forms
See more

Related articles

  • Deliver Leads to an External Form URL Using the HTTP Post Integration
  • Integrating with Salesforce
  • HTTP Integration Examples: Hubspot Forms
  • Integrating to Marketo Program
  • Integration Requirements
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Related articles

  • Deliver Leads to an External Form URL Using the HTTP Post Integration
  • Integrating with Salesforce
  • HTTP Integration Examples: Hubspot Forms
  • Integrating to Marketo Program
  • Integration Requirements
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