Madison Logic Intent Enrichment (via Universal Enrichment) Follow

Overview

Integrating your campaigns with Madison Logic intent data helps identify which companies are actively researching topics related to your offerings. This enables smarter lead prioritisation, more personalised outreach based on real buyer behaviour, and ultimately stronger campaign results.

In this guide, we’ll walk through setting up a Universal Enrichment job to query data from Madison Logic's intent enrichment service, match and append it to your existing leads, and then deliver the enriched leads to your marketing platforms.

Please note: Get in touch with your Convertr Customer Success Manager to see if the Madison Logic solution is available for your account.

Adding Universal Enrichment Job

To speed up the setup, we’ll use a sample JSON configuration.

1. Download the sample JSON configuration file.
2. Open file and copy its contents.
3. Go to Processr > Enrichment tab in your Convertr campaign.
4. Click Add.
5. Select Universal Enrichment from the Job dropdown.
6. Click Import from JSON.
7. Paste the JSON configuration that you copied in the previous steps.
8. Replace <Madison Logic Client ID> in URL field of OAuth section with your Client ID provided by Madison Logic. Example:
   
9. Replace <Madison Logic Campaign ID> in the campaignId value within the Response Mapping section with the Campaign ID supplied by Madison Logic. Make sure to retain the |int modifier to ensure compatibility with the Madison Logic API. Example:
   
10. Click Save.

In this example, three intent enrichment topics are appended with their respective category names and scores. You may include up to 10 topics by extending the Response Mapping section following the same pattern.

You can also rename the fields on the left side of the Response Mapping section as needed to match your preferred naming conventions.

Testing and Troubleshooting of The Configuration

Refer to the Universal Enrichment documentation for detailed guidance on testing your setup and resolving configuration issues.

Validating Leads Using Enriched Data and Delivering Enriched Lead to CRMs

See the Universal Enrichment documentation for instructions on using enriched fields to validate leads and deliver enriched lead data into connected CRMs.

Conclusion

Once configured, all leads submitted to your campaign will be automatically matched and enriched with Madison Logic intent data.

The enriched fields will be visible in the Convertr lead view, can be applied to lead validation, and may be included when delivering the lead to your CRM.