The platform is sensitive when it comes to spaces, quotation marks, commas, semi-colons, colons etc.
Therefore, when inputting the conversion pixel ensure that you are using the correct format.
- Look out for extra spaces
- Make sure that you use the correct quotation marks - when copying and pasting code from word/excel directly into the platform we have noticed that instead of "" (straight quotation marks) the platform receives “” (curved quotation marks). This may cause confusion so be aware that this could be the reason.
- Lastly, be aware that the platform is case sensitive and therefore the conversion pixel code would have to be in the correct format to function as required.